Story Behind The Craft

Most designers pick one lane and stay there. I took a detour and built my own highway.


What started as curiosity for digital art turned into a 15-year creative expedition across studios, agencies, and production houses. I’ve crafted game worlds, built brand systems, brought characters to life, and shaped educational experiences. Every stop added a new skill, a new layer, a new story to tell.

I didn’t go to design school. I built one. My lessons came from late nights, online rabbit holes, and a lot of failure that eventually turned into fuel. That path trained me to adapt fast, learn faster, and figure things out before the manual even loads. Growth doesn’t come from comfort, and I learned to stay uncomfortable on purpose.

I’ve worn many hats as a UI/UX designer, illustrator, photographer, and videographer, but the title doesn’t really matter. I speak multiple creative languages and use whichever one solves the problem best. You want a product interface that feels alive, I’ll borrow from my UI/UX years. You need visuals that hit emotion, my animation roots got you. My process looks chaotic, but it’s the kind of chaos that delivers.

Now I work independently with clients who want more than just design work. I help brands find clarity, help creatives level up, and build my own ideas through what I call vibe-coding, the art of designing by instinct, not by rulebook. Freelancing isn’t a fallback. It’s my lab, where creativity turns into results.